Hi! I’m Dena. I help childcare business owners and leaders build profitable, thriving businesses without the overwhelm of figuring everything out on their own.

Thinking about starting a family home program, childcare center, or preschool but have no idea where to begin? 😫

Cover page and several pages of a guide titled "The Ultimate Start Your Own Daycare Guide," featuring colorful images of a daycare interior and titled "12 Steps to Starting Your Own Child Care Business," with a bright yellow banner at the bottom stating the same.

Grab my FREE Daycare Starter Guide to start your own childcare business.

If you don’t know where to start, this PDF guide to starting your own center or in-home daycare is perfect for you! Click the button to get instant access and download. It’s super easy and absolutely free!

Already running your childcare business but need enrollment? Let’s fill those spots!

Grab my FREE Fill Your Spots Fast Enrollment Audit and quickly uncover what’s missing in your process so you can start filling your open spots consistently.

Inside, you’ll walk through a simple, step-by-step enrollment check that helps you quickly spot what’s missing in your process—from your online presence to your tours, follow-up, and visibility—so you can stop losing families and start filling your open spots consistently.

I Have Everything You Need To Create Your Dream Childcare Business.

A woman with blonde hair tied up, wearing a mustard yellow hoodie and blue jeans, smiling and looking into a mirror in a kitchen. The kitchen has wooden cabinets, a stainless steel oven, and a wooden floor.

Hi, I’m Dena!

I know firsthand how overwhelming it can feel to start or grow a childcare business. I've been in your shoes—and that’s exactly why I’m here. With over 21 years of experience as a daycare center director, I’ve learned what works (and what doesn’t!) when it comes to building a childcare business that’s not just surviving, but truly thriving.

Through my consulting, signature courses, handbooks, templates, and bundles, I’ve been blessed to help thousands of providers across the U.S. and Canada launch and grow their childcare businesses. My goal? To reduce your stress and help you create a joyful, thriving environment for the families and staff you serve.

Here’s what others are saying…

5-star review by Shawanica Coats, praising a daycare policy and procedure guide, dated November 3, 2022.
Facebook comment praising a lady for her detailed and helpful service, including sending emails with checklists for bus maintenance and customizing printouts with a daycare center name.
Customer review with five-star ratings, praise for excellent customer service, and a purchased item called 'Daycare Forms SUPER Package'.
Screenshot of a Facebook comment by Sheena Douthard about an app that helps by storing and printing info.
Five black stars, review text, purchased item "Daycare Forms SUPER Package-85 Forms / Start Your Own Child Care Business", user name Zsajauna, review date July 18, 2022, and a blue teardrop-shaped icon.
Screenshot of a review on a website. The reviewer, Tamie, gave a 5-star rating on October 8, 2024. The review states that the product meets all the Michigan Daycare licensing bureau requirements and was easy to download and edit to fit her needs.
A screenshot of a review by Daniela on October 2, 2024, giving five stars and describing the packet as very detailed and extremely helpful.

Thinking about starting a daycare but have no idea where to begin? 😫

Grab the Daycare Starter Bundle to start your own childcare business for only $7 🙌

✅ Get my 12-step guide to starting your own center or in-home daycare. It covers everything from market research to enrollment strategies.

✅ Plus, receive two state-approved editable parent handbooks, ensuring your policies are in line with state requirements.

✅ Download a budget template to determine your expenses, income, and profitability.

✅ Get my Advertising Bundle to spread the word about your amazing services and fill your enrollment spots!

No more procrastination or feeling overwhelmed!

Click the button to get instant access. It's only $7 for a limited time only!

Running a childcare program is one of the most meaningful jobs there is — but it can also feel incredibly heavy, especially when you're figuring everything out alone.

The Childcare Leaders Circle is a monthly membership for childcare owners, directors, and in-home providers who are ready to stop winging it. Inside, you'll get 150+ done-for-you templates, monthly live Huddles, focused trainings, and a private community of people who actually understand this work.

No fluff. No pressure. Just real tools, real support, and a place where you finally don't have to do it all by yourself.