Hi! I’m Dena. I help childcare business owners and leaders build profitable, thriving businesses without the overwhelm of figuring everything out on their own.
Thinking about starting a family home program, childcare center, or preschool but have no idea where to begin? 😫
Grab my FREE Daycare Starter Guide to start your own childcare business.
If you don’t know where to start, this PDF guide to starting your own center or in-home daycare is perfect for you! Click the button to get instant access and download. It’s super easy and absolutely free!
I Have Everything You Need To Create Your Dream Childcare Business.
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Everything Childcare Providers Should Know About the CACFP (Food Program)
Running a childcare program is no small task—especially when you're juggling lesson plans, licensing requirements, staffing, and feeding all those hungry little bellies. If you’re paying for all those meals and snacks out of pocket…
Should You Offer Childcare Discounts to Families? The Pros & Cons for Your Bottom Line
Offering discounts can seem like a great way to attract families to your daycare, but is it actually helping or hurting your business? Many childcare providers struggle with setting tuition rates and feel pressured to lower prices to stay competitive. Let’s talk about the pros and cons of discounts.
The 10 Biggest Mistakes New Childcare Owners Make (And How to Avoid Them!)
Thinking about opening a daycare but feeling overwhelmed by the process? You’re not alone. If you're planning to open a daycare, keep reading to learn about the biggest mistakes new childcare owners make and, more importantly, how to avoid them so you can set your business up for long-term success.
How to Plan Your Childcare Business Year in Advance: A Step-by-Step Guide
If you've ever found yourself forgetting to schedule picture day or scrambling at the last minute to organize a field trip, I’ve got you! The beginning of the year is the perfect time to map out your childcare year so you’re not constantly playing catch-up.
7 Proven Strategies to Enforce Daycare Policies Without Damaging Parent Relationships
Enforcing daycare policies isn’t always easy. You want to run a professional, organized childcare program, but at the same time, you hate confrontation and you don’t want to upset the parents. Sound familiar? Here’s the good news…
Managing Challenging Behaviors in Young Children: A Guide for Childcare Providers
Whether you're brand new to childcare or a seasoned pro, there’s one thing we all know—you will, at some point, have a child in your care who bites, kicks, punches, screams, throws things, or has tantrums. Managing these behaviors can be incredibly challenging…
57 Fundraising Ideas for Childcare Centers: Creative and Profitable Ways to Raise Funds
If you’re looking for fresh, effective ways to raise funds for your childcare center, you’re in the right place! In this guide, I’ve pulled together 57 creative and actionable fundraising ideas—from classic events to unique twists that are sure to get families excited and involved.
Choosing the Right Curriculum for Your Childcare Center or Home Program
Selecting the right curriculum for your childcare center or home daycare can feel like a big decision. With so many options out there, it can be overwhelming to figure out which one best fits your needs.
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Want to avoid painful hours of researching & writing your own daycare forms and documents?
Instantly Download Complete, State Approved Forms, Signs, Flyers, & Handbooks For Your Center!
Hi, I’m Dena!
I know firsthand how overwhelming it can feel to start or grow a childcare business. I've been in your shoes—and that’s exactly why I’m here. With over 21 years of experience as a daycare center director, I’ve learned what works (and what doesn’t!) when it comes to building a childcare business that’s not just surviving, but truly thriving.
Through my consulting, signature courses, handbooks, templates, and bundles, I’ve been blessed to help thousands of providers across the U.S. and Canada launch and grow their childcare businesses. My goal? To reduce your stress and help you create a joyful, thriving environment for the families and staff you serve.
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WANT TO START YOUR OWN DAYCARE BUT DON’T KNOW WHERE TO START?
Grab my FREE Daycare Starter Guide to start your own childcare business.
If you don’t know where to start, this 12 step guide to starting your own center or in-home daycare is perfect for you! Click the button to get instant access! It’s super easy and absolutely free!